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1 media campaign
Общая лексика: рекламная компания через средства массовой информации -
2 media campaign
[dias] campagne médiatiqueEnglish-French dictionary of law, politics, economics & finance > media campaign
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3 media\ campaign
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4 earned media campaign
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5 paid media campaign
Социология: оплаченная кампания в СМИ -
6 média
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7 media combination
рекл. медиакомбинация, комбинация средств рекламы ( оптимальное сочетание рекламных средств для конкретной рекламной кампании)...Our specialists carefully select the media combination, spread the budget and estimate the effectiveness of the planned campaign. — Наши специалисты аккуратно выбирают комбинацию рекламных средств, распределяют бюджет и оценивают эффективность запланированной кампании.
Syn:See:* * * -
8 media category
рекл. медиакатегория, категория средств рекламы (напр., печатные издания, телевидение и т. п.)When a campaign is discussed, the conversation initially revolves around the media category. — Когда обсуждается рекламная кампания, в начале разговор вращается вокруг медиакатегории.
See: -
9 media plan
Mktgan assessment and outline of the various advertising media to be used for a campaign -
10 mass media
[ˌmæs'miːdɪə]сущ.; употр. с гл. в ед. и мн.; = media I 1)средства массовой информации (пресса, радио, телевидение) -
11 mass-media
mass-ˈme·diaadj attr, inva \mass-media campaign eine Kampagne der [o in den] Massenmedien, eine Medienkampagne -
12 mass-media
mass-'me·dia adjattr, inva \mass-media campaign eine Kampagne der [o in den] Massenmedien, eine Medienkampagne -
13 public awareness campaign
информационная кампания по оповещению общественности
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[ http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]EN
public awareness campaign
An organized, systematic effort through various communications media to alert the general population of a given area to anything of significant interest or concern. (Source: RHW)
[http://www.eionet.europa.eu/gemet/alphabetic?langcode=en]Тематики
EN
DE
FR
Англо-русский словарь нормативно-технической терминологии > public awareness campaign
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14 advertising campaign
Englisch-Deutsch Fachwörterbuch der Wirtschaft > advertising campaign
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15 marketing campaign
Englisch-Deutsch Fachwörterbuch der Wirtschaft > marketing campaign
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16 press campaign
Englisch-Deutsch Fachwörterbuch der Wirtschaft > press campaign
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17 awareness campaign
кампания по уведомлению о помехах
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[ http://www.iks-media.ru/glossary/index.html?glossid=2400324]Тематики
- электросвязь, основные понятия
EN
Англо-русский словарь нормативно-технической терминологии > awareness campaign
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18 campaña publicitaria
f.advertising campaign, publicity campaign, campaign.* * *advertising campaign* * ** * *(n.) = advertising campaign, publicity campaign, media campaign, press campaignEx. The Act was launched with a glossy advertising campaign that led claimants to believe they were entitled to larger sums of money than they in fact received.Ex. Neither campaign had much impact, mainly because the decisions to use publicity campaigns were misconceived.Ex. The public responded well to the media campaign and came forward with many missing issues and titles.Ex. He claims that the press campaign he is about to unleash will be a 'publicity firestorm'.* * ** * *(n.) = advertising campaign, publicity campaign, media campaign, press campaignEx: The Act was launched with a glossy advertising campaign that led claimants to believe they were entitled to larger sums of money than they in fact received.
Ex: Neither campaign had much impact, mainly because the decisions to use publicity campaigns were misconceived.Ex: The public responded well to the media campaign and came forward with many missing issues and titles.Ex: He claims that the press campaign he is about to unleash will be a 'publicity firestorm'.* * *advertising campaign -
19 Medien
Medien npl GEN, MEDIA, V&M media • in den Medien Bericht erstatten MEDIA give media coverage* * *npl <Geschäft, Medien, V&M> media ■ in den Medien Bericht erstatten < Medien> give media coverage* * *Medien
[information] media;
• audiovisuelle Medien audiovisual media;
• Medienauswahl media selection;
• Medienbranche media sector;
• Mediendickicht media thicket;
• Mediendisponent space buyer (US coll.);
• Medienfeldzug media campaign;
• Medienforschung media research;
• Mediengestalter[in] media designer;
• Medienkampagne media campaign;
• Medienkonzern media giant;
• Medienleiter media manager;
• Medienleute media people;
• Medienordnung media regulations;
• Medienplan media plan;
• Medienplaner media planner;
• Medienplanung media planning;
• Medienrecht media law;
• Medienreichweite (Werbung) media reach;
• Medienrummel mediahype;
• Mediensachbearbeiter media clerk. -
20 Werbekampagne
Werbekampagne f V&M advertising campaign* * *f <V&M> advertising campaign* * *Werbekampagne
[advertising (marketing, sales, publicity, media)] campaign, publicity stunt (effort), drive, canvass, tryout (US);
• auf Neuerungen abgestellte Werbekampagne innovative advertising campaign;
• über Rundfunksender ausgestrahlte Werbekampagne broadcast media campaign;
• wöchentlich durchgeführte Werbekampagne (Binnenhandel) weekly promotions;
• langfristig geplante Werbekampagne preplanned advertising [campaign];
• gegenwärtig laufende Werbekampagne current advertising;
• umfangreiche Werbekampagne in Frauenzeitschriften extensive recruitment campaign in women’s magazines;
• große Werbekampagne und Informationskampagne broad explanatory publicity campaign;
• Werbekampagne mit beigefügtem Kupon coupon scheme;
• bei einer Werbekampagne Rabattsätze ausnutzen to buy advertising at a discount.
См. также в других словарях:
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